In 2015, The College of New Jersey increased donor participation in their Day of Giving by 7X over the previous year, with over 750 unique donors. Over half of these were new or lapsed donors to the organization.
Join special guest Melissa Lide, Associate Director of Annual Giving at TCNJ, as she talks about the planning, marketing, and donor outreach strategies that helped TCNJ surpass its goals. You’ll learn how to leverage the strengths of your organization to translate the impact of every donation and maximize your day of giving results.
About Our Guest
Melissa Lide is the Associate Director of Annual Giving at The College of New Jersey. Her hands-on approach to facilitating donor engagement and managing internal processes has helped her shape TCNJ’s Day of Giving into an impactful addition to the College’s overall fundraising program.